Our Sales Approach

While our sales approach is comprehensive, communication is the vital component to our success. As a sales team, we are committed to involving you in every step of the process. Whether is is establishing a sales price, holding open houses, accepting offers or closing escrow we will communicate with you on a regular basis.

 

SELLING

 
 

1. BROKER SELECTION & PRICING YOUR APARTMENT

You will be working closely with your broker throughout the process. It is important to appoint a broker that will provide the services best suited to your needs and one with whom you feel comfortable conducting business.

Accurately pricing your property is crucial to its selling success. We will share our market expertise to ensure your property is priced correctly and positioned for success.

 

2. PRE-MARKETING

 All details of your property will be gathered, a clear and concise description will be written, and professional photographs will be taken, as well as a professionally made floor plan if needed, will be completed.

 

3. LISTING

We will then share your listing with brokers at other firms, as well as the public, by syndicating the listing to major listing websites. 

 

4. MARKETING & SHOWINGS

We will review the different avenues for advertising and marketing your property. Tailored advertising is the most successful, and with so many options available today, it is important to ensure your listing is represented in the appropriate outlets.

A mix of brokers open houses and client showings will be held to make sure you are getting eyes on your property. Private showings are generally conducted by appointment.

 

5. ACCEPTED OFFER & CONTRACT SIGNING

Your broker will use their negotiating skills to reach an agreement among both sides, and will liaise with the attorneys to ensure full execution of the contract.

 

6. BOARD APPROVAL & CLOSING

For co-ops, the buyer will complete the board package, sit for an in-person interview, and then will need to be approved by the board. For condo sales, the buyer will submit the purchase application and will also need to be approved by the board. In both instances, there are some forms that the seller will need to countersign for inclusion in the board package. Your broker can walk you through this process.

Congratulations, you have successfully sold your property!